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Market Research Analysts and Marketing Specialists salary in San Jose, CA

Market Research Analysts and Marketing Specialists in the San Jose-Sunnyvale-Santa Clara, CA metropolitan area earn a median of $141,960 a year, an average of $154,130. About 12,710 people work in this occupation there. Figures are from the May 2025 U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS).

Market Research Analysts and Marketing Specialists pay at a glance

Annual median wage
$141,960
Half earn more, half earn less
Annual mean wage
$154,130
Pulled up by top earners
10th percentile
$66,660
Bottom of the range
90th percentile
$251,750
Top of the range
People employed
12,710
In San Jose metro area
Rent share of median wage
22.1%
Median rent ÷ median wage

What this wage buys in San Jose

Rent from the ACS 2019-2023 5-Year Estimates, compared with the wage above

Median gross rent
$2,617
per month, in San Jose, CA
Income needed for median rent
$104,700
Keeps rent at 30% of gross pay
Median market research analysts and marketing specialists wage
$141,960
35.6% above income needed for median rent
Rent as share of this wage
22.1%
12 months rent ÷ median wage
City median household income
$141,565
All households, not one occupation

Occupations are not paid the same everywhere, and this page does not explain why. It reports what the survey measured for the San Jose area. Read the San Jose, CA cost of living page for rent, income and the price level, or the methodology for how the numbers are compiled.

Market Research Analysts and Marketing Specialists pay in other cities

Median annual wage, same occupation, same survey

Austin, TX
-43.3%
Median $80,460
Mean $89,840
Employed 8,270
Jacksonville, FL
-45.9%
Median $76,740
Mean $84,340
Employed 4,380
Fort Worth, TX
-47.0%
Median $75,240
Mean $84,070
Employed 20,900
Columbus, OH
-45.8%
Median $77,010
Mean $81,140
Employed 5,880
Charlotte, NC
-41.6%
Median $82,930
Mean $95,640
Employed 9,500
Indianapolis, IN
-54.1%
Median $65,200
Mean $75,040
Employed 6,330
San Francisco, CA
-13.2%
Median $123,250
Mean $130,760
Employed 24,120
Seattle, WA
-28.0%
Median $102,170
Mean $116,050
Employed 18,030

See market research analysts and marketing specialists pay in every covered city.

Take-home pay calculator

Estimate your net pay after federal, state, and FICA taxes. Adjust filing status and allowances for your situation.

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Gross annual income $141,960 / year
$141,960
Federal income tax 2024 brackets, Single filing
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State income tax California (CA)
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FICA (Social Security + Medicare) 7.65% up to wage base
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Pre-tax deductions 401(k), HSA, etc.
$0
Take-home pay (annual) After all taxes
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Take-home per paycheck Monthly
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Effective tax rate Total tax ÷ gross income
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Estimates use 2024 federal tax brackets, FICA rates (6.2% SS up to $168,600, 1.45% Medicare + 0.9% >$200k), and state rates from Tax Foundation. Does not include local taxes, AMT, or tax credits. Consult a tax professional for actual liability.

Definitions used on this page

Annual median wage
The wage that half of the people in this occupation earn more than and half earn less than, for one year of work.
Annual mean wage
The average of all reported wages. It is higher than the median when a few very high earners pull it up.
Percentiles
The 10th percentile is the wage below which 10% of workers fall; the 90th is the wage above which only 10% rise. The gap between them shows how wide the pay range is.
Employment
The estimated number of jobs in this occupation in the metropolitan area, not the number of residents who hold it.

Sources and limits

Wages describe the metropolitan area, while rent and income describe the city boundaries. The two areas do not cover exactly the same ground. Wages are also averaged across a year and across every industry, so a specific employer can differ widely from the median shown here.