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Market Research Analysts and Marketing Specialists salary in Kansas City, MO

Market Research Analysts and Marketing Specialists in the Kansas City, MO-KS metropolitan area earn a median of $72,580 a year, an average of $80,300. About 6,920 people work in this occupation there. Figures are from the May 2025 U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS).

Market Research Analysts and Marketing Specialists pay at a glance

Annual median wage
$72,580
Half earn more, half earn less
Annual mean wage
$80,300
Pulled up by top earners
10th percentile
$43,130
Bottom of the range
90th percentile
$131,080
Top of the range
People employed
6,920
In Kansas City metro area
Rent share of median wage
19.6%
Median rent ÷ median wage

What this wage buys in Kansas City

Rent from the ACS 2019-2023 5-Year Estimates, compared with the wage above

Median gross rent
$1,186
per month, in Kansas City, MO
Income needed for median rent
$47,400
Keeps rent at 30% of gross pay
Median market research analysts and marketing specialists wage
$72,580
53.1% above income needed for median rent
Rent as share of this wage
19.6%
12 months rent ÷ median wage
City median household income
$67,449
All households, not one occupation

Occupations are not paid the same everywhere, and this page does not explain why. It reports what the survey measured for the Kansas City area. Read the Kansas City, MO cost of living page for rent, income and the price level, or the methodology for how the numbers are compiled.

Market Research Analysts and Marketing Specialists pay in other cities

Median annual wage, same occupation, same survey

Mesa, AZ
+2.8%
Median $74,590
Mean $83,390
Employed 12,220
Atlanta, GA
+8.9%
Median $79,030
Mean $88,200
Employed 19,920
Sacramento, CA
+8.3%
Median $78,630
Mean $87,650
Employed 4,470
Omaha, NE
-14.2%
Median $62,280
Mean $66,710
Employed 2,160
Colorado Springs, CO
+24.3%
Median $90,210
Mean $89,580
Employed 2,680
Tucson, AZ
-18.0%
Median $59,540
Mean $65,470
Employed 1,550
Fresno, CA
-13.4%
Median $62,880
Mean $73,030
Employed 1,350
Raleigh, NC
+8.8%
Median $78,980
Mean $89,970
Employed 6,470

See market research analysts and marketing specialists pay in every covered city.

Take-home pay calculator

Estimate your net pay after federal, state, and FICA taxes. Adjust filing status and allowances for your situation.

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Gross annual income $72,580 / year
$72,580
Federal income tax 2024 brackets, Single filing
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State income tax Missouri (MO)
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FICA (Social Security + Medicare) 7.65% up to wage base
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Pre-tax deductions 401(k), HSA, etc.
$0
Take-home pay (annual) After all taxes
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Take-home per paycheck Monthly
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Effective tax rate Total tax ÷ gross income
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Estimates use 2024 federal tax brackets, FICA rates (6.2% SS up to $168,600, 1.45% Medicare + 0.9% >$200k), and state rates from Tax Foundation. Does not include local taxes, AMT, or tax credits. Consult a tax professional for actual liability.

Definitions used on this page

Annual median wage
The wage that half of the people in this occupation earn more than and half earn less than, for one year of work.
Annual mean wage
The average of all reported wages. It is higher than the median when a few very high earners pull it up.
Percentiles
The 10th percentile is the wage below which 10% of workers fall; the 90th is the wage above which only 10% rise. The gap between them shows how wide the pay range is.
Employment
The estimated number of jobs in this occupation in the metropolitan area, not the number of residents who hold it.

Sources and limits

Wages describe the metropolitan area, while rent and income describe the city boundaries. The two areas do not cover exactly the same ground. Wages are also averaged across a year and across every industry, so a specific employer can differ widely from the median shown here.